New Street Style Clothing
B. Hurley and his manager J Knoernschild founded Hurley Clothing inspired by from wellknown Australian surfboard and fashion company Billabong. The company was born in 1983.
By the end of 1998, Billabong USA had effectively drifted, albeit amicably, from its Australian source and as the licence agreement between them approached renewal, Hurley and Knoernschild opted to hand back their Billabong reigns and formed their own company: Hurley.
His fashion line is influenced by its love of pop-punk music and blends the casual and comfortable with sleek and contemporary. The mens’ range excels in tee shirt designs, all of which sport the highly respected Hurley emblem and reflect Hurley’s surfing roots in tone and style; but there are certainly more urban undertones and the sweatshirts, jumpers and hoodies give a firmer nod to the skate and snow communities. The Hurley ‘Icon Tee Shirts’ are perhaps the most obvious staple of a Hurley wardrobe and the bestseller; ‘One and Only Mens Hat’ is likewise a great example of how great Hurley can be in its simplest form.
The range of boardshorts for men is a key example of how Hurley has shifted from its more ‘sunkissed’ hero Billabong. The Phantom Range in particular is simpler and darker, and the ‘Barney 09 Mens Shorts’ are a great example of how simple contrasts can work so well.
But Hurley clothing could never be called ‘typical’ in that it reaches a wide demographic by embracing different tones and styles. There are certainly some heavily punk and heavy metal influenced designs such as the ‘Alex Pardee Collage Men’s T-Shirt’ and the ‘Paramore White Wash Zip Unisex Hoody’ which have much busier and detailed prints.
The womens’ range is equally as impressive and acknowledges that the culture of active sports and urban clothing welcomes women too. The ‘Chantel Girls Zip Hoody’ doesn’t waver from the typical styles and tones of Hurley and doesn’t compromise style for overt femininity – the ‘Smokin’ Girls Denim Pants’ could be described as almost androgynous but let’s not forget that this is typical of the fashion culture that is embraced by so many women; it’s not all about creating floral pink designs to make a woman look feminine, but cutting styles that flatter shape.
Branching out into footwear, backpacks, sunglasses, beanies, boardshorts, swimwear and beach accessories, Hurley is picking up the pace in its quest to embrace all. Where one fan might don the ‘Rasta Mens Beanie’ for that more casual, urban look, another can step out in his Hurley ‘Sinatra Fedora’ and both feel like they are representing, or being represented by, this uniquebrand.
This info was taken from Hurley Clothing
Hardcloud.com sells clothing, footwear, and accessories inspired by music, surf, and skate culture. Hardcloud features the latest range of Hurley clothing including t-shirts, hats, shorts and more.